KFC, through Add Hope, brings together big business, ordinary citizens and civil society to address one of the most pressing challenges of our time: Childhood hunger.
Millions of children around South Africa go hungry every day. Being hungry affects a child’s ability to concentrate. It makes a child more likely to get sick and, as a result, miss school. And it puts a child at increased risk of developing mental health issues.
Childhood hunger traps children in a cycle of poverty and indigence. Through Add Hope, KFC Donations and the R2 Collected from our customers through our restaurants have the power to make all the difference. All proceeds raised through Add Hope go directly to non-profit organisations (NPOs) which use this money to provide in need children with the vital nutrition they need to break this cycle.
With the support of loyal KFC customers who - like us - want to make a real difference, Add Hope aims to provide as many children in South Africa as possible with a full tummy, a full heart and a full life and to make sure they have the nutrition they need to reach their potential and take our nation into the future.