Add Hope is KFC’s initiative that encourages the collective effort of a nation to fight malnutrition and hunger in South Africa. Through the combination of KFC and R2 donations from our customers, Add Hope feeds over 150 000 underprivileged children nutritious meals to help them cultivate a brighter future. A future where every child has equal opportunities, because with a full belly, they’ll have the potential to change the world.
All proceeds raised through Add Hope go directly to non-profit organisations (NPOs) which use this money to provide underprivileged children with the vital nutrition they need to break the cycle of childhood hunger. Let’s live the mantra: “No act of kindness, no matter how small, is ever wasted.”