Growing Add Hope donations feed local KZN children

Date published: 3 October 2017
kfc add hope

Since 2009, Add Hope has seen donations from customers multiply every year, from R6.2 million in 2010 to R38.6 million in 2016. This remarkable initiative has now raised over R400-million through KFC and customer donations combined and feeds over 120 000 children through partnerships with over 137 NGOs nationwide, making it one of the biggest private sector feeding initiatives in South Africa. In a country where hunger and poor nutrition pose a major risk to the health, wellbeing and education of millions of children, initiatives like Add Hope are playing a vital role.
In KwaZulu-Natal Add Hope funds reach 6 national organisations, including HOPE worldwide, JAM, Boys & Girls Clubs and SOS Children’s Villages, and 26 smaller local organisations chosen by local franchisees across the province. For Thandeka Jali, HOPE worldwide SA KZN co-ordinator and her team, Add Hope funding means they can sustainably address the incredible need they see in local communities. Jali is passionate about helping young children thrive and currently reaches 1450 children in Durban. “This work gives me an opportunity to impact people’s lives that I wouldn’t have reached in my own capacity. I am obsessed with seeing lives transform and people move beyond their circumstances, believing that they too can make a difference,” says Jali.
Of all the transformations she has seen, Jali says the story of Phumelele Sithole, a principal at one of the crèches in Cato Manor, is the most inspiring. “When I met Principal Sithole 4 years ago, she had no belief in herself, let alone the potential of her crèche. She had a total of 40 children who were attending inconsistently. It was difficult to gain her trust in the beginning and I had to convince her that we genuinely were interested in helping the children at her centre. Through the support she received from our donors she was able to transform her centre and feed the children, and this helped build her self-esteem as well. She now has more than 150 children attending her crèche and is registered with the department of Social Development as a partial care facility, so she receives a subsidy.”
The pressure is on to maintain levels of feeding and increase the children Add Hope is able to reach through organisations like HOPE worldwide SA. KFC Public Affairs Director Thabisa Mkhwanazi says KFC wants to partner with customers to do more.
“We’re continuing to increase KFC Corporate Social Investment contributions, based on a percentage of profits, and we also appreciate every customer donation which helps us reach more children. Add Hope works because it’s a small donation that is quick to add – it’s really the power of the collective to change lives.”
With World Hunger Month coming up in October, including World Food Day on 16th October, over R5 million is expected to be raised in customer donations, going towards the overall target of R43 million in 2017. “Better nutrition in early childhood has a lasting impact on physical, cognitive and social development, giving the next generation hope by unlocking potential and boosting prosperity. It’s the single most important factor in creating a better future for these children. Your R2 helps 120 000 children all over the country, many of whom are in KZN, to learn grow and thrive.”
To find out more about Add Hope, visit
Photography: Add Hope stories, local beneficiary lists and photography options: Add Hope Media Pack Please click here for images specific to the story. Add Hope supported NGOs in KZN: KZN Local Organisations Genesis Trust Ta Khula Community KZN Port Shepstone Thanda KZN Hibberdene Beacon Ridge Primary School KZN Chatsworth Arise & Shine Projects KZN Mothshana Reserve Helping Hands Trust KZN Mtubathuba Lungelo Youth Development KZN Richards Bay Morester Chidren Home KZN Newcastle Enhlanhleni Care Centre KZN Dundee Fundakahle Creche KZN Burgville Qedusizi Day Care Centre KZN Ermelo Sifisosethu Drycott Creche KZN Estcort Snethemba Creche KZN Mkube Durban Child and Youth Care Centre KZN Durban Ekusizaneni Children’s Home KZN Kwamashu Pietermaritzburg Childrens Home KZN Pietermaritzburg Gimrf Help Centre KZN Petermaritzburg Mother Of Peace - Illovo KZN Illovo Hope In Christ Mission KZN Newcastle Harding Association Caring For The Disabled KZN Harding Child Welfare Sa Umzimkhulu KZN Umzimkulu Ethelbert Child & Youth Care Centre KZN Queensburgh Greytown Childrens Home KZN Greytown Lhc Foundation Trust T/A I Care KZN Summerset Park Ml Sultan St Marys Primary School KZN Merebank St Monica's Child & Youth Care Centre KZN Bluff Feed The Babies KZN National NGOS active in KZN 1000 Hills KZN Inchanga The Lunchbox Fund KZN Greytown, Kwa-Dabeka, Kwa-Dukuza, Hlabisa, Hluhluwe, Kwadabeka, Macambini, Mandini, Mangete Reserve, Matubatuba, Msinga, Ndulinde, Ntuzuma, Port Edward, Umtwalume, Umvoti Girls & Boys Town KZN Tongaat HOPE worldwide KZN Durban - Cato Manor JAM SA KZN Throughout SOS Children's Villages KZN PMB
About Add Hope:
Add Hope, a powerful initiative that sees KFC customers and staff unite in the fight against hunger, has now reached the milestone of feeding 120 000 children around the country nutritious meals, every day, through supporting sustainable feeding programmes at a growing list of 137 beneficiary organisations. Add Hope raises money through customer donations added at the till or on the Add Hope website, as well as donating a percentage of KFC profits as its own Corporate Social Responsibility contribution. In 2016, Add Hope raised R39 million, with every cent of customer R2 donations going towards feeding children. Over the past seven years, Add Hope has raised close to R400 million with KFC corporate social responsibility donations and customer donations combined.
About KFC:
KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants with more than 36,000 restaurants in more than 117 countries and 1.4 million company and franchise associates. Yum! is ranked #214 on the Fortune 500 List, with revenues of more than $12 billion in 2011. KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain, specialising and famous for its Original Recipe®. The secret recipe of 11 herbs and spices was first developed in 1940 and the same recipe is still used across the world today.
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Issued by: Plato Communications Lizzy Moletsane (011) 463 2297 / 083 256 3918 Issued on behalf of: Gail Sham Corporate Communications Manager, KFC Africa (011) 790 9063

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